Branding for Egged’s sub-branches, such as tourism (conferences and events), educational content development, and general transportation, the main challenge was to keep the current and familiar line that has been running with Egged for years. With the help of color separation to separate the activity divisions, the project was also reflected in the marketing materials we made for the client and the buses
Led us to look at all the different ways that branding could work. Together with the client, we decided to set ourselves apart with colors.
We made a very detailed brand book that any supplier, advertising agency, or digital company that needs to make visual materials can use as a guide.
We made the new EGGED bus layout, which will be used on tens of thousands of buses all over the country.
