GROW Characterization and design for Mosholam Clearing Solutions’s or his new name grow. In a world where everyone looks the same, the site offers a wide range of clearing solutions in a marketing package that is both young and eye-catching.
As part of the characterization process, we looked into the usual ways things are done in the industry, analyzed the different types of customers, and came up with a language that sends a message in the best way possible.
In the design process, we created a design language that combines figures with the outline technique and shining colors to turn the gray area into a luminous and inviting look.
At the end of the process, we put the characters into After Effects to make them come to life. This gave them a new dimension and, most importantly, made the whole thing into one big celebration.