Creating a searching vacation in a last-minute interface, we characterize and created various of features like search engine that is super advanced, the team conducted an extensive study of both travel agencies and airlines, combining the two into a user experience tailored to quick, last-minute getaways at rock-bottom prices.
We studied the behavior and the order of operation of the users goes through a process of purchase of tickets and draw conclusions.
With the help of the research we created a layout in all kinds of versions of the search engine until we got the best solutions.
We created a minimalistic user experience and we found with the help with TABS there is a jump in conversions.
