Branding project for an online loan website that includes inside a questionnaire of a few steps with it’s help the company knows to coordinate the best loan for you. The main purpose was to broadcast something safe, a protected and positive space especially that it is money.
Research competitors and the loan industry in the country, we saw which stuff it is customary to flood before the start of the loan process, what are the questions and problems that arise in such a procedure.
We created a designed hook with a smiley help, that broadcast relax and positive energy.
We created a presenter in a caricature style which talks in brand colors and accompany the user in the loan questionnaire until the moment it is received.
