The design and development of a sales website for Devialet, a leader in the audio industry that redefines luxury worlds. As part of the project, product specs had to be made available, and a store had to be built with simple buying procedures and a welcoming user interface.
We developed a strategy for the characterisation process that was supported by extensive research on the online consumption of premium products while being aware of the requirements, the service envelope, and the structure of the process for acquiring luxury goods in the sound area.
In order to fully give the stage to the products and specifications without adding unnecessary design complexity, we developed a simple structure that enables the products to “tell the story” for themselves.
WordPress website creation using woocommerce to control procurement procedures and communicate with inventory management applications like Priority to transform the platform into a complete commercial sales tool.
As part of the process of characterizing, we did research on the different types of customers, made customer paths on the site based on the different types of personas, characterized processes, and made a grid for sending messages that were comfortable and easy to read.
During the design process, we made a design language that combines graphic elements with a futuristic look. We made a language that conveys innovation and technology while putting the focus on professional content in a way that is inviting and marketable.
At the end of the process, we took the elements and put them into After Effects to give them life, give them another dimension, and, most importantly, turn them all into one website that says "the future is already here."
